Really simple SEO

Goal: to describe SEO as simply and clearly as possible.

Why SEO?

Many billions of pounds are spent on the internet. This will increase and it includes your marketplace now or soon. Multiply the spend if we include research for offline purchases (which we should).

Get your share of your online market or struggle and die.

Most people find what they want via a search engine. SEO's job is to make sure they find your site - to optimise your site for search engines.

A website built and promoted without expert SEO knowledge might do well but it will not be optimised. At best, you'll be leaving money on the table.

How?

• Research: Find out what words and phrases (keywords) your target customers search with, organise into niches.
• Strategy: Decide which keywords you will target and in what order (prioritise).
• Content: Publish lots of unique link-worthy content including detailed expert articles relevant to your target niches.
• Site structure: Structure your site into different channels of content, matching your different target niches.
• Links: Network and promote your content to get lots of relevant sites to link to your site.
• Site navigation: ensure the power of your inbound links is distributed around your site in the most beneficial way possible.

When?

Do this as soon as possible because it will never stop getting more expensive to get to the top of searche ngine resutls pages (SERPs).

And getting to the top of SERPs creates momentum, making it easier to stay their and achieve success for more keywords and niches.

Also, the importance of inbound links means that more links are always required to get the same results and they get more costly.

All this means that the strong can get stronger and the competition will find an increasing large barrier to market entry.

There is a window of opportunity that remains open.

Then what?

You need to convert traffic and that's a whole other thing.

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