Site Structure

Attention to your site structure is essential. Get it wrong and your site will at worst never get on the search engines and at best be handicapped there. Do it right and you give all your pages a big boost. Apologies in advance for getting a little bit technical here. If you don't follow all the terms, ask your webmaster.

Make the route from your home page to every other page (as measured in the number of clicks required) as short as possible. Good SEO allows up to 100 links on a page. So if you get your structure right, every page on a 10,000 page website can be reached from the home page with no more than three clicks.

Use simple text links if possible and use your keyphrases in that text.

'Frames' are best not used but if you must make sure you use the 'workarounds' which there is no space to explain here.

If you're site is 'dynamic' (your webmaster will know what this means), insist on the URLs being 'search engine friendly' which means nothing with a '?=' in it (especially if it is '?=id') but all real words that you control so that your keyphrases can be used.

On to Step 4: Page Structure

Back to Step 2: Page Names and Folder Names

For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.