Content is King.
You want as much relevant (to your target market) content on as many pages as possible. Think hundreds of pages, thousands if possible. Chances are you've got a back catalogue of content somewhere. If so, get it up. If not, plan a programme of page generation.
On to Step 6: Page Content
Back to Step 4: Page Structure
For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.