Trying to cheat the search engines (spamming) can get your site penalised or even banned. A simple rule for staying the right side of a ban is to not do anything that you might not do if you weren't trying to impress the search engines.
Unfortunately that is not enough as there are many innocent practices that can get you banned, including:
And the rules change so if you aren't using an SEO professional make sure you stay well up to date.
On to Step 8: Search Engine Submission
Back to Step 6: Page Content
For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.