Page Content

Use each page to target a 'collection' of keyphrases. For example, don't just target 'jaguar e type' but also related keyphrases such as 'jaguar e type sales', 'e type restoration' and 'etype spare parts'.

Make sure these phrases appear throughout the page, including: the html tags in the 'head' (title, description) and the 'body' text, including headlines (<h1> and <h2>). A few guidelines for their content follow:

• The more text you add to each of those 'sections' the more you dilute the importance attached (by the search engines) to the keyphrases already there.
• A keyphrase at the start of each section is given more importance than one at the end.
• Aim for 250 words minimum for each page's body text.
• No more than about seven words for your title text and remember that this is the underlined blue text that headlines each page's listing on a 'search engine results page' (SERP).
• The description can go a bit longer and is often used as the text underneath the title on a SERP so think about this from a wider marketing perspective than just SEO (as you should with all your copy).

On to Step 7: SEO Spam

Back to Step 5: Site Content

For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.