Page Names and Folder Names

Your website name, folder names and page names can all improve your site's SEO and increase visitor numbers if they include your keyphrases. For example, if you have a classic car magazine:

• The website (or domain name) could be www.theclassiccarmagazine.com. www.classiccar.com or www.classiccarmagazine.com would be better but someone already owns them. If you are just targeting a UK audience, www.classiccar.org.uk is ok and available. (If you are such a publisher, go buy that domain name now! - the research is on me.)
• You may have a folder called 'jaguar' as in the URL http://www.theclassiccarmagazine.com/jaguar/etype.html.
• And the above URL also shows us a possible page name, 'etype'.

Also, avoid capitals and spaces. Use hyphens and not underscores and then no more than two unless you must.

On to Step 3: Site Structure

Back to Step 1: Keyphrases

For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.