Linking

The best (and free) way to get listed on Google, Yahoo and msn is via links into your site from other sites that are already listed. This includes important directories such as DMOZ (aka The Open Directory), Yahoo and business.com.

But there is much more to linking. To Google (and increasingly others), a link to your website is a vote of confidence. The more links you have the higher Google will rank your site and the more visitors you'll get. Although it is not just a numbers game because the quality of those links is crucial so you must consider the following:

• The relevancy of the site the link is from, i.e., it should be in the same subject area
• The importance of that site as determined by google
• The nature of the link itself, i.e., the words in the text (if there is any text)

That search engines consider these issues, creates, for every subject area, a collection of 'authority sites' who cross-link, feeding off each other. You need to find your subject area's authority sites, give them a reason to link to you and join their 'club of the strong'.

On to Step 10: Visitor Statistics

Back to Step 8: Search Engine Submission

For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.