Keyphrases

Search engine users search with words and phrases, e.g., someone interested in old cars may search with the phrase "classic cars". You need to find and choose from the phrases your target market uses by comparing their popularity and the competition for them from other websites. Your choices will be your keyphrases and here's how to find them:

• Research UK markets phrase use and popularity here and US/UK audiences here.
• Find out the level of competition or, how many websites already compete for visitors using those phrases here: http://www.wordtracker.com/
• To assess the quality of competition you'll at least need to know your 13 basic steps of SEO. So we'll continue...

...on to Step 2: Page Names and Folder Names

For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.