Don't change a thing

However innocuous a proposed change to your site may seem, don't do it without consulting your SEO expert first. Even the smallest thing might change the way your site is assessed.

Also, search engines are constantly changing the way they rank sites. Don't chase these changes unless you are an expert as the chances are you'll do as much damage as good and that even an expert would get a better return from building new pages.

On to Step 13: SEO ROI

Back to Step 11: Waiting

For a free, no obligation assessment of how to increase your website visitor numbers and subsequent sales, email or telephone Mark Nunney on +44 (0)1208 812983.